They tend to gamble for enjoyment, rather than spending hours trying to win big. They are looking to have fun, whether that means playing slots with friends or moving beyond the gaming floor to check out your shows, restaurants, and nightclubs. The Entertainment SeekerĪnother audience type is the entertainment-seeker.

They enjoy receiving perks to feel like a high-roller, and are a key segment to attract for return visits, as they arrive planning to spend money. They are curious about your new slot machines, how many poker tables you have, loyalty rewards points and perks, and are visiting your facility primarily to gamble. This demographic is mostly interested in gaming-related content.

With that in mind, here are a few audience profiles that we would pay extra attention to as your property revises its media strategy in anticipation of getting back to the new “normal”. At the same time, a responsibility exists to speak to each audience segment individually through the media strategy. The array of offering means a full-service property has the luxury of a multiple segments of people to attract. Guests can play poker, then enjoy the spa have a world-renowned dining experience, after a day at the pool secure space to host a meeting or convention, then celebrate at a team happy hour or play slots to win a free buffet or even a car. Not unlike traditional resorts across the world, full-service casino hotels are taking stock of their many assets to draw their ideal customers into the door. Clearly there is a need to put key marketing and media strategy pieces in place for the pending reopening. This sentiment-based data alone is strong enough to keep hotel and casino marketing teams on their toes. Despite caution prevailing, a survey from LuggageHero reports that “more than 75 percent of Americans say they will keep traveling in 2020”, as long as their hometowns or travel destinations were not under restrictions. While immediate vacations were canceled or postponed, recent surveys are showing that Americans are still optimistic that travel will be back in the not-so-distant future. Think those days may never return? Think again before you shove that suitcase into the attic. I slip into a reminiscent state of the days where we could easily pack our bags and jet-set. As I’m sheltering in place, my social media pages remind me of exotic destinations and exciting travel adventures.

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